Bell & Ross

Established in 1992 as a university project, Bell & Ross was the brainchild of two friends: Bruno Belamich and Carlos Rosillo. Bruno Belamich, the "Bell" in the brand's name, serves as the watch designer, while Carlos Rosillo, known as the "Ross," takes charge of the company's operations.Contrary to expectations, their initial timepieces were not crafted in Switzerland but in Germany by Sinn Spezialuhren, renowned for its high-quality tool watches.

Initially, the majority of Bell & Ross's early watches were rebranded Sinn timepieces. Subsequently, the brand ventured into designing its own models, which were still manufactured by Sinn. This collaboration continued until 2002 when Bell & Ross capitalized on the chance to establish its production facilities. This opportunity arose following Chanel Horlogerie's acquisition of company shares and access to its watch production site in La Chaux-de-Fonds, Switzerland. Then in 2015 came the BR 01 and the rest is history.